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Your weak brand keeps stealing your profit.

With Brandopotamus, you'll strengthen your brand through Absolute clarity about your identity, your audience, your uniqueness and your competition. Guaranteed.

With BrandopotamusSM, you get Absolute clarity about your brand identity, your audience, your uniqueness and your competition. Guaranteed.

If you build your organization on any foundations other than your uniquely defined brand strategy, you will never experience the results you crave.

But once you get serious about dialing in your brand strategy, you'll accelerate growth, impact and profitability.

We’ve taken the
hippocratic oath.

We promise our proven iterative clarity solution will help make your brand strategy strong like hippoSM or we’ll give you a full refund. Guaranteed.

“Organizational clarity and organizational health are virtually synonymous.”
- Patrick Lencioni

HOW BRANDOPOTAMUSSM WORKS

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Human Engineered
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Hippo Powered
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AI-Assisted

Step ONE
Feed the beast your best thinking about your identity, your audience, your uniqueness and your competition.

CORE modules
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Audience

You gotta stop staring in the mirror. This is not about you—it's about THEM.  More ...

Get clear about the people who matter most—those who are eager for exactly the kind of help you have to offer. Define the unique characteristics and environment of your primary target audience.

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Impact

If you're not here to help people, then what are we even doing? more ...

Let's nail down once and for all how you can change the world for the better, one client at a time. Explore how your target audience’s life will be better with your solution.

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Promise

Ok so you want to help people, but do you know exactly how you're going to get it done? more ...

This is the module where you figure it out. Describe how your solution will solve your audience’s primary problem.

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Driver

You might be a pretty nice person. Who knows. But that's NOT why you do what you do. more ...

Get real about your deepest motivations, and as always, let the hippo be your guide. Distill the essence of your motivations, competencies and values.

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Competition

Oh yeah. It's time to talk about those other people, you know, the ones who want to steal all your clients away. more ...

If you want to win, you gotta know them better than they know you. This is your chance. Identify others who are solving a similar problem and serving a similar audience.

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Differentiation

It's ok , you can admit it. You think you're pretty special right? Well, we agree. more ...

Let's talk about what makes you the specialEST ever.

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Framework and Insights

Includes Brand Framework, Brand Narrative, Ideal Client Profile and “Bridge” Framework

Ok you've been wanting to from the very beginning and now you finally can. It's MIRROR time. Grab a mirror and get a load of the new, improved, hippo-powered you. more ...

This represents the final output deliverable of BrandopotamusSM Core Modules. Everything will be compiled into your very own custom framework and insights brand strategy.

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Step TWO
Munch, munch, baby! Your thinking is digested and filtered with the best questions ever written. Human engineered. AI-assisted. 100% hippo-powered.

Who needs BrandopotamusSM?
Real brand strategy
Chief Brand Officer
Marketing Leader
Strong like hippoSM
Branding Agency
Communications Director
Who needs BrandopotamusSM?
Real brand strategy
Chief Brand Officer
Marketing Leader
Strong like hippoSM
Branding Agency
Communications Director
Who needs BrandopotamusSM?
Real brand strategy
Chief Brand Officer
Marketing Leader
Strong like hippoSM
Branding Agency
Communications Director
Who needs BrandopotamusSM?
Entrepreneur
Startup Founder
Product Dev Manager
Venture Capitalist
Growth Strategist
MarCom Director
Enterprise
Who needs BrandopotamusSM?
Entrepreneur
Startup Founder
Product Dev Manager
Venture Capitalist
Growth Strategist
MarCom Director
Enterprise
Who needs BrandopotamusSM?
Entrepreneur
Startup Founder
Product Dev Manager
Venture Capitalist
Growth Strategist
MarCom Director
Enterprise

Step THREE
Don't ask how, but when you mix up your best thinking in our hippo-powered blender ... voilà! The good stuff. Your very own Brand Identity Strategy.

What our clients say about

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Lukas VanDyke
Open Sky Narratives

“I really liked the experience. It was fast and easy to go through. I used your experience to put in ideas for what I was thinking in regards to starting a new business and that was really helpful in clarifying what I want to do next.”

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Behind the Scenes

By guiding you through strategically sequenced and power-packed questions, BrandopotamusSM unleashes your best brand thinking and builds your own custom brand identity strategy.

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Multi-layered Filters
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43 Open-ended Questions
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5 Identity Drivers
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9 Audience Data Points
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4 Marketplace Data Points
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8 DNA Data Points

THE BLOG

BrandopotamusSM, the WORLD's FIRST AND only INTELLIGENT brand strategy solution, built from decades of BRAND-BUILDING EXPERIENCE.

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GO BIG OR GO HOME!

Who Needs BrandopotamusSM?

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Brand Managers
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MarCom Directors
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Chief Brand Officers
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Marketing Executives
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Marketing Directors
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Branding Agencies
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Startup Founders
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Growth Strategists
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Entrepreneurs
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Venture Capitalists
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Product Dev Managers
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Executive Leaders