Absolute clarity about your brand identity, your audience, and your competition. Guaranteed.

If you build your business on any foundation other than your uniquely defined brand identity, you will never experience the results you crave.

But when you optimize your brand strategy, it accelerates growth, impact and profitability.

We’ve taken the
hippocratic oath.

We promise our proven iterative clarity solution will help make your brand strategy strong like hippoSM or we’ll give you a full refund—guaranteed.

HOW BRANDOPOTAMUSSM WORKS

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Human Engineered
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Hippo Powered
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AI-Assisted

Step ONE
Feed the beast your best thinking about your identity, your audience, and your competition.

CORE modules
( for internal clarity )
01

Audience

You gotta stop staring in the mirror. This is not about you—it's about THEM.  More ...

Get clear about the people who matter most—those who are eager for exactly the kind of help you have to offer. Define the unique characteristics and environment of your primary target audience.

01
02

Impact

If you're not here to help people, then what are we even doing? more ...

Let's nail down once and for all how you can change the world for the better, one client at a time. Explore how your target audience’s life will be better with your solution.

02
03

Promise

Ok so you want to help people, but do you know exactly how you're going to get it done? more ...

This is the module where you figure it out. Describe how your solution will solve your audience’s primary problem.

03
04

Driver

You might be a pretty nice person. Who knows. But that's NOT why you do what you do. more ...

Get real about your deepest motivations, and as always, let the hippo be your guide. Distill the essence of your motivations, competencies and values.

04
05

Competition

Oh yeah. It's time to talk about those other people, you know, the ones who want to steal all your clients away. more ...

If you want to win, you gotta know them better than they know you. This is your chance. Identify others who are solving a similar problem and serving a similar audience.

05
06

Differentiation

It's ok , you can admit it. You think you're pretty special right? Well, we agree. more ...

Let's talk about what makes you the specialEST ever.

06
07

Framework and Insights

Ok you've been wanting to from the very beginning and now you finally can. It's MIRROR time. Grab a mirror and get a load of the new, improved, hippo-powered you. more ...

This represents the final output deliverable of BrandopotamusSM Core Modules. Everything will be compiled into your very own custom framework and insights brand strategy.

07

Step TWO
Munch, munch, baby! Your thinking is digested and filtered with the best questions ever written. Human engineered. AI-assisted. 100% hippo-powered.

Who needs BrandopotamusSM?
Real brand strategy
Chief Brand Officer
Marketing Leader
Strong like hippoSM
Branding Agency
Communications Director
Who needs BrandopotamusSM?
Real brand strategy
Chief Brand Officer
Marketing Leader
Strong like hippoSM
Branding Agency
Communications Director
Who needs BrandopotamusSM?
Real brand strategy
Chief Brand Officer
Marketing Leader
Strong like hippoSM
Branding Agency
Communications Director
Who needs BrandopotamusSM?
Entrepreneur
Startup Founder
Product Dev Manager
Venture Capitalist
Growth Strategist
MarCom Director
Enterprise
Who needs BrandopotamusSM?
Entrepreneur
Startup Founder
Product Dev Manager
Venture Capitalist
Growth Strategist
MarCom Director
Enterprise
Who needs BrandopotamusSM?
Entrepreneur
Startup Founder
Product Dev Manager
Venture Capitalist
Growth Strategist
MarCom Director
Enterprise

Step THREE
Don't ask how, but when you mix up your best thinking in our hippo-powered blender ... voila! The good stuff. Your very own Brand Identity Strategy.

What our clients say about

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Matt Espenshade

"Getting your brand strategy right, right now, is going to save you thousands in human capital, opportunity costs and branding costs. I was able to do in a weekend what I’d otherwise still be trying to figure out."

Google
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Tricia Thornton

“Brandopotamus helped connect the pieces of my brand, acting as the connective tissue. I found it extremely helpful, and it set me on the path to streamlining my message.”

Facebook
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Ed Thomas
Google

“I’ve always known the group of folks I wanted to serve. Through Brandopotamus, my message is more clear and concise enabling my business to reach the folks who resonate with my message.”

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Mitch Nelson
Youtube

“These modules were really helpful for us. The experience helped folks across the organization grasp the depth and significance of our work. Big thanks to the BP team for pushing us to ask the right questions and get to where we needed to be.”

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Patricia Harrison
Youtube

"Reader will be distracted by has read a content of a page when looking at its layout that mores normal distribution eader will be distracted."

User Image
Rating
Patricia Harrison
Youtube

"Reader will be distracted by has read a content of a page when looking at its layout that mores normal distribution eader will be distracted."

User Image
Rating
Patricia Harrison
Youtube

"Reader will be distracted by has read a content of a page when looking at its layout that mores normal distribution eader will be distracted."

User Image
Rating
Patricia Harrison
Youtube

"Reader will be distracted by has read a content of a page when looking at its layout that mores normal distribution eader will be distracted."

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Website design
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Development
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Customize website
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UI/UX design
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Front-end development
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Website design
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Development
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Customize website
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UI/UX design
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Front-end development
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Put your best foot forward
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Creative UI/UX design
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For your success
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Branding
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Strategy
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Put your best foot forward
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Creative UI/UX design
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For your success
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Branding
dot
Strategy
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Put your best foot forward
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Creative UI/UX design
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For your success
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Branding
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Strategy
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BrandopotamusSM, the WORLD's FIRST AND only INTELLIGENT brand strategy solution, built from decades of BRAND-BUILDING EXPERIENCE.

Behind the Scenes

By guiding you through strategically sequenced and power-packed questions, BrandopotamusSM unleashes your best brand thinking and builds your own custom brand identity strategy.

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Multi-layered Filters
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43 Open-ended Questions
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5 Identity Drivers
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9 Audience Data Points
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4 Marketplace Data Points
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8 DNA Data Points
BOOST modules
( for external expression )
(NOM NOM NOM)

Name, One-liner, Mantra

So you have internal clarity. Now let’s do something with it. more ...

Naming and language development require surprising intentionality but don’t need to take thousands of dollars and an expensive consultant. This module provides a guided step-by-step approach to developing key external language.

01
(GET SOME MUNNY HUNNY)

Sales Script Generator

Sales and marketing are often at odds. Let’s crush that reality with our big hippo butts. more ...

When your sales team is authentically expressing what problem you solve (and it’s aligned with what the marketing team has been conveying to leads), suddenly, departments are aligned and sales are effective.

02
(DEAD SEGSY)

Segmentation Tool

Nothing makes people unsubscribe from your list faster than when they get an email irrelevant to them. Don’t do it. more ...

When you segment your audience from the start (but hey, cleanup is worthwhile too if you didn’t start well), it’s the first step in the one-two punch to take your marketing to the next level.

03
(THE FUNNEL ONE)

Marketing Funnel Tool

And here’s the second punch! Serious marketing magic happens when you have a targeted funnel for each segment. more ...

You’ll select each of your segments, and then literally build the content and plan for a strategic marketing funnel—from squeeze page to email—for each segment.

04
(RAWR)

Brand Voice

Your brand voice was built to be heard. But with a brand, you have to figure out what that voice is, so it’s not ALL the voices on your team talking at once (loud noises!). more ...

Here you’ll identify brand language, mood, and narrator so that all your external messaging is aligned and on brand.

05
(ALL THE VIBES)

Cultural Alignment

You care about workplace vibes. Your team does too. more ...

Let’s define your actual and ideal culture so that you can identify how to get to where you want to be through your team development and hiring decisions. Whether you’re a startup or already have a robust team, it’s never too late to empower culture-carriers.

06
(ALL EYES ON YOU)

Visual Identity

You’ll identify key aesthetic and symbolic contextualized characteristics to drive your logo, word mark, brand palette, typography, etc. more ...

The outputs from this module can be handed over to any agency or designer and it will be much more helpful than the typical design assessment anyone will provide. Yup, we’re that confident.

07
(BUILD IT!)

Website Copy + Architecture

Copywriting and website architecture works best when it follows a clear and strategic framework, and even more so when it is deeply rooted in your brand identity. more ...

You can hand content off to any agency or developer to kick off the entire website development process on a very strong foundation. And it will be so. much. better.

08
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GO BIG OR GO HOME!

Who Needs BrandopotamusSM?

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Brand Managers
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MarCom Directors
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Chief Brand Officers
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Marketing Executives
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Marketing Directors
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Branding Agencies
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Startup Founders
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Growth Strategists
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Entrepreneurs
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Venture Capitalists
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Product Dev Managers
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Executive Leaders